You with sneakers, period | Falabella

For the launch of the Falabella Sneaker Campaign in 2019, we were asked to create a campaign that had a fully digital idea at its core, highlighting their new models and exclusive brands along with the "Chunky" trend. So we came up with #YouWithSneakersPeriod, a sneaker campaign that lives completely in the digital world, including its influencers.

PHOTOSHOT

Creating Avatars of the campaign ambassadors,
Kika Silva & Augusto Schuster, we brought the message closer
to the digital natives in an original eye-catching way.

Now add a cool trendy dance that you can learn with your new kicks, period.

VISUAL

SOCIAL MEDIA

CARROUSEL

FACEBOOK

VIDEO HERO

____________________________________________________________________

CREDITS

Client: Falabella Chile
Agency: R/GA Chile
Creative Director: Aurelio Martin
Head Of Visual Design: Isidora Garcia
Art Director: Nordanth Muñoz / Danilo Hidalgo
Copywriter: Yasna Mora
Motion: Nordanth Muñoz /
Account Producer: Paulina Vera
Content Producer: Hugo Olivares

2019

You may also like